Amazon Fire Phone hands-on

Amazon is embarking on an ambitious quest to break into the highly lucrative smartphone market – one that’s dominated by many top-class contenders that don’t want to face another competitor. Just last month, Amazon officially unveiled its highly anticipated Fire Phone, which not only conveniently brings many of Amazon’s services to the mobile front, but is also offers a neat 3D effect with its display. During AT&T’s Holiday Showcase event, held in New York City, we finally got a chance to check out the phone in person – and boy are we intrigued by it!

Design

After finally holding the Amazon Fire Phone in our hand, its design instantly reminds us of several other notable smartphones. For example, there are similarities to the Google Nexus 4, as the Amazon Fire Phone sports a glass surfaced rear and a subtle rubberized bumper bezel – so there are easy comparisons to draw. Nonetheless, we’ll say that it’s quite obvious that Amazon goes forth with a minimalist approach, which shouldn’t be all too surprising considering that it matches humble design language of Amazon’s Kindle Fire tablets.

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