We’re quickly switching from our habit of purchasing separate albums and songs to paying a monthly fee for unlimited music streaming, according to the latest data from Nielsen. The researcher found that sales of individual songs in the United States fell 13% year-on-year in the first half of 2014, while album downloads declined by 11.6%.
In stark contrast, U.S. on-demand music streaming via apps like Spotify grew 50.1% year-on-year in H1 2014.
“With On-Demand streams surpassing 70 billion songs in the first six months of 2014, streaming continues to be an increasingly significant portion of the music industry,” says David Bakula, SVP of Nielsen Entertainment
If you ever doubted Apple’s motivation for purchasing Beats Audio earlier this year, these latest stats give you a very clear explanation. How? Simple - Beats’ Music online streaming could provide a lifeline for the quickly declining music sales business. We know that Apple’s iTunes store in particular has also been affected by this trend, as earlier in May, Apple’s Eddy Cue admitted that the company’s business was declining.
Take a look at this year’s best sellers and how much downloads they generated right below.
In stark contrast, U.S. on-demand music streaming via apps like Spotify grew 50.1% year-on-year in H1 2014.
“With On-Demand streams surpassing 70 billion songs in the first six months of 2014, streaming continues to be an increasingly significant portion of the music industry,” says David Bakula, SVP of Nielsen Entertainment
If you ever doubted Apple’s motivation for purchasing Beats Audio earlier this year, these latest stats give you a very clear explanation. How? Simple - Beats’ Music online streaming could provide a lifeline for the quickly declining music sales business. We know that Apple’s iTunes store in particular has also been affected by this trend, as earlier in May, Apple’s Eddy Cue admitted that the company’s business was declining.
Take a look at this year’s best sellers and how much downloads they generated right below.
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