According to the Economic Times, Google is working on and will be looking to launch its own chat app some time in 2015. Yes, we know the obvious question is – "Doesn't Google Hangouts cover this already?". Well, it does and it doesn't – sure, users can use Hangouts to connect and chat, but it hasn't been very popular. One of the main reasons is that it is yet another part of the Google+ network, which seeks to connect everything with your Gmail profile. And since Google+ isn't exactly popular, a lot of users get put off by the idea of having to go through the procedure of setting up a profile, in order to get to Hangouts (even if it's simple – it's the perceived hassle that is enough to put users off). To top it off, it still lacks in the group messaging and emoji departments.
Now, competitor apps, such as WhatsApp, are easier to set up, accessible, and obviously pack enough features, as they have been a competitor to Facebook's Messenger for a while now. According to a survey, taken prior to Facebook's acquisition of WhatsApp, the latter's messaging service was more widely used than the most popular social network's own offering.
So, according to the report, Google will be looking to learn from the competition and will not require Google+ account sync with its new chat app. Instead – it will employ phone number verification – just like WhatsApp, Viber, and others. The app will be tested in India first – the country where Google is looking to gain momentum with its Android One program, and reach “the next 5 billion users”.
There is no denying that Google is one of the biggest players when it comes to mail, search, ads, and of course – mobile OS, but for some reason – the company just can't seem to put its finger on social. Do you think a Google chat app that doesn't require a Google+ sync has a better chance of success?
source: TheEconomicTimes via Reuters
Facebook Twitter Google plus
Now, competitor apps, such as WhatsApp, are easier to set up, accessible, and obviously pack enough features, as they have been a competitor to Facebook's Messenger for a while now. According to a survey, taken prior to Facebook's acquisition of WhatsApp, the latter's messaging service was more widely used than the most popular social network's own offering.
So, according to the report, Google will be looking to learn from the competition and will not require Google+ account sync with its new chat app. Instead – it will employ phone number verification – just like WhatsApp, Viber, and others. The app will be tested in India first – the country where Google is looking to gain momentum with its Android One program, and reach “the next 5 billion users”.
There is no denying that Google is one of the biggest players when it comes to mail, search, ads, and of course – mobile OS, but for some reason – the company just can't seem to put its finger on social. Do you think a Google chat app that doesn't require a Google+ sync has a better chance of success?
source: TheEconomicTimes via Reuters
Share:
Facebook Twitter Google plus
Aucun commentaire:
Enregistrer un commentaire